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Infinitus Enterprise Services Inc. is proud to announce that we were the exclusive provider of Digital Marketing Architecture services and Subject Matter Expertise for the new Sport Chek Digital Lab located on Yonge Street in Toronto. Our Digital Marketing Architects role is to define and lead the creation of a world class Digital Marketing Platform with partners Telus, Samsung, and Stratacache for our client, FGL Sports.
"This is the most exciting retail store in North America!" Michael Medline, President FGL Sports
Digital Marketing Architecture including implementation of these Innovations
Tile, Tablet, Touch and NFC Screens: 140 digital screens installed throughout the store, it features Samsung displays with ultra-thin borders, touch technology and near-field-communication (NFC) capabilities allowing for personalized content and greater customer interaction with merchandise.
Shoe Wall Innovation: Adidas has installed its first permanent digital shoe wall in Canada and largest installation in North America, featuring 'digital' shoes on three 55" touch screens.
Custom Oakley Installation: Support for the installation of the Oakley custom sunglass design kiosk.
Staff Tablets: Staff are equipped with tablets loaded with vendor content to better serve customers, with the ability to 'take over' the larger screens in the store to show off vendor advertising or community content.
Digital Community Board: Coordination of the interactive Community Board connects customers with each other and allows them to view schedules, events, standing stats and updates from their favourite community sports leagues as well as information on fitness classes.
Interactive Escalator: Oversight for the installation of nineteen screens installed in the wall beside the escalator with a custom-built Xbox Kinect application that follows and matches the customer's ascent, activating a variety of themes on the screen including sports scenes, promotions and a simulated chairlift ride.
Custom Content: Oversight of the installation of Sport Chek's new 'digital store control' facility in Calgary produces and pushes custom content to each screen - allowing for any individual screen to be updated with new content within 12 minutes.
Store Front Projection: Oversight and coordination of the installation the Yonge Street facade features a large-scale 5-foot x 32-foot digital projection displaying high-definition video, still images and live feeds of sporting events to anyone passing by the store. The display is driven by four high powered projectors to produce a high-definition picture visible from across the street, even in direct sunlight.
Augmented Reality: Interactive 'augmented reality' is being tested in the store with customers being able to access customized offers and discounts by downloading the Sport Chek 'Scan and Save' app for in store savings.
Wired For Scalability: Planning for the future. Spot Chek intends to introduce and test ground-breaking and 'next in class' digital retail advancements in the store for years to come, and digital marketing architecture ensured the infrastructure is there to support the future. Recognizing the rapid speed of technology advancements, the retail lab has been pre-wired with 5.5 km of fibre optic cable and 6.5 km of Cat6 cable in anticipation of continuous innovation and testing of new technology.
Details
Address: 2529 Yonge St, Toronto (East side, two blocks North of Eglinton Ave.)
Hours: Monday to Saturday: 9:00 AM to 9:00 PM; Sunday 10:00 AM to 6:00 PM.
About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 500 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, Sport Mart, Athletes World, National Sports, Intersport, Econosports, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.
About Infinitus Enterprise Services
Infinitus is an award winning boutique consulting company that was founded in 1998 to deliver enterprise architecture, systems integration, project management, and change management services.
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